Don’t Be a Passing Fad: Sustainable Competitive Advantages of Hotels Theming Strategy.
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 106 === Theming has become the most powerful strategy for hospitality. Hotels have embodied the specific theming strategy become a great upsurge. Theming has created the differentiation of hospitality market. In the strategy management field, differentiation has...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/7vt2sm |