| Summary: | 碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 106 === Olympic Agenda 2020 is the strategic roadmap for the future of the olympic movement. The 40 recommendations of Agenda 2020 are built around three priority themes: sustainability, credibility, and youth. The purpose of this study was to understand the perception of Olympic Agenda 2020 Recommendations of student athletes in Taiwan. The study was done with 1230 valid questionnaires completed by student athletes of the 2018 National Intercollegiate Athletic Games and National Intercollegiate Balls Games. Descriptive statistics, independent sample t-test, one way ANOVA, paired sample t-test, correlation analysis, importance-performance analysis were utilized for the data analysis. The results revealed that the majority of student athletes were male (61.5%), ball sports (42.9%) and national intercollegiate athletic games (38.3%); increase transparency was in the high importance and low performance quadrant; change the philosophy to protecting clean athletes was in the high importance and high performance quadrant. This study practical application suggests that Olympic Agenda 2020 issues corresponding to the implementation of strategies and action programs. Strengthen the influence of the Olympic Agenda 2020, including increase transparency and strengthen the IOC ethics commission. This research suggests that we can consider how NOC promotion affects the Olympic Agenda 2020. It can also discuss on a single topic, such as anti-doping education, organizational governance and other issues.
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