Research and Creation of Dynamic City Logos on Taiwan Six Special Municipalities

• Main Authors: Wu, Ting-Ting, 吳亭葶
• Other Authors: Liao, Wei-Ming
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/5dnubc

碩士 === 國立臺灣師範大學 === 設計學系 === 106 === The purpose of this study was to construct the design method of dynamic city log-os, and made the creations on Taiwan six special municipalities. Noticing the confused situation of city logos in Taiwan was the motive of this study. Therefore, this research was willing to find out the essential principles of good city logos and dynamic logos should have, constructing a design method of ideal dynamic city logos, and opened up new possibilities for the creations of dynamic city logos on Taiwan six special munici-palities. In the literature review, this study organized the data of logo design, corporate identification system, city marketing and city logo, and the city logos in Taiwan. Furthermore, summarized that a good city logo should include the concepts of branding and marketing, and with the following seven qualifications: distinctiveness, recognizability, useability, aestheticness, expressivity, regionality, and internationality. Meanwhile, the dynamic style was the tendency of logo design in recent years. In the research methods, this study analyzed a great amount of dynamic logos, and there were six kinds of dynamic systems: container, wallpaper, DNA, formula, customised, and generative. In this research, also presented a new model of identification on dynamic logos, and redefined the dynamic logos as: logos that among outline, colour, graphic elements, at least one condition be controlled, and change appearances with principles. With the model above-mentioned, analyzing four international cites which already using dynamic logos to learn more about how dynamic logos worked. Finally, constructing a design method to create ideal dynamic city logos with eight steps: finding a brand position of the city, setting the concept, turning into visual elements, choosing the dynamic systems, check-ing the result, design completed. In the creation part, applied the design method to create the dynamic city logos on Taiwan six special municipalities. In the conclusion, organized the key concepts of this research again. Finally, give some suggestions on executive problems as further investigation direction in the future. Through the design method presented in this study, we can have an organized way to creat logos in city's branding and marketing concept.