| Summary: | 博士 === 國立臺灣師範大學 === 體育學系 === 106 === This study is mainly to understand the Lesports base, sport industry and other business models. Taking Chongqing Lesports Development Co., Ltd. as an example, through literature review, document analysis and in-depth interviews, this paper discussed its business model, and analyze the plight and response of the media transformation, as well as the present situation of sport industry in Chongqing. The main results are as follows:
First, Chongqing Lesports Development Co., Ltd. is a company formed by Teng Bo sports and Lesports through business cooperation and development. In addition it is the first base established by the Lesports industrialization. The emergence of this base is a cooperation between the traditional media industry and the sports industry and a measure of transformation.
Second, the business model of Chongqing Lesports Development Co., Ltd. is through its own ability to host events, sell technology and to gain profits at the same time. The company has its own core resources and core business. Chongqing Lesports Development Co., Ltd. leads the development of the entire sport industry in Chongqing.
Third, the production and sales capacity of sport products and related products in Chongqing are relatively strong. But the indicators of competition performance, fitness and leisure, the use, brokers, training and education of venues, and training facilities, which are related with people closely and can really reflect the situation of sport consumption and fitness, are relatively poor. In Chongqing sport industry, only sporting goods manufacturing and sales have formed the industrial chain, and the government needs to further innovate its industrial structure and industrial layout.
Fourth, Chongqing has long been a strong player in the production and sales of sportswear and sporting goods. However, it is also admitted that, as part of the entire sports supply chain, the progress in the leisure and fitness market is relatively slow. Currently, the development of the sport industry has a significant reliance on the government policies. Government's support for variety of sports innovations and a more sustainable market structure will be the driving force in pushing the sports industry forward. Given the great potential of sporting market here in Chongqing, the establishment of Chongqing Lesports will positively advance and advocate the sport industry.
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