| Summary: | 碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 106 === VR (Virtual Reality), is a special interface for the user to get into virtual reality word, and have many kinds of sensory experience such as visual effects, hearing, smelling and even physical feelings. Science and technology industry quote that 2016 is the era of VR. In this study, we will use AHP analysis questionnaire to collect different age, gender and occupation of users to know the trends of VR products and the consumers' preferences. This essay contains four aspects which is VR system’s level, VR procument willingness, VR application content type, and conviences of usage about VR, to proceed each assessment of each aspects and factors, and discuss the choice of VR product type and willingness.
The results of this questionnaire analysis and thesis shows the respondents are concerned about computing power, product price, after service, knowledge learning and usability; however, the most important demand is the user could moving around while playing the VR application, so the movable VR system will become the main trend in the future, this phenomenon is related to the majority wish to utilize the fragmented time and non-specific space to play the VR application. This study could offer the related sector of industry to understand the VR product trends, and planing of VR marketing strategy.
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