Image Construction and Its Cultural Interpretation in Poster Design

• Main Authors: Lin, Wei-Yu, 林維俞
• Other Authors: Lin, Pang-Soong
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/gs5udz

博士 === 國立臺灣師範大學 === 美術學系 === 106 === This thesis originates from considering that the form of poster design should correspond with time changes, and aims at seeking for the entire solving solution for revealing, communication and value transmission after the messages and visual design are evaluated and arranged. The method of the poster design is based on the foundation of Jean Baudrillard’s simulation theory and cultural image construction discourse, and the topics of the posters are divided into five types which are extension activities of literature, extension activities of environmental protection, extension activities of ecological conservation, extension activities of art exhibition and extension activities of floral design. The information about the poster series would be elaborated according to different media, technique modes and methods and using situation of time and background in the thesis, and would present significant findings and perspectives to conduct the context research and interpret the cultural images. The outcome of the posters reveals the integrated application techniques of augmented reality and virtual reality, of which concept are built upon the static images of poster design constructed by digital media. From selecting the activity issues, the whole thesis presents that the creation and research process could be regarded as a real activity of the reconstruction of virtuality, and also a “simulation” interpretation from symbols to cultural images, after the qualitative description for the expressing of ideas, the composition of the images and the meaning of pictorial symbols. The discussion after the creation process emphasizes on how to represent the core concept into more diverse facets and even become the appearance that has been consumed; while selecting the topics, the observation of the social incidents, affective comprehension, creation process and mind organization should be initially and systematically developed. The role media play in corresponding to the contemporary vocabularies relates to how the “simulation” forms, so the creators should possess the ability to self-examine and critique when facing media information.