Public Response to Science：Development and Validation of the Scale of Science Communication(SSC)

• Main Authors: Chien, Yu-Hsuan, 簡郁璇
• Other Authors: Chang, Chun-Yen
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/537fra

碩士 === 國立臺灣師範大學 === 科學教育研究所 === 106 === The purpose of this study is to develop a scale (SSC: Scale of Science Communication) to measure five aspects of people’s response to science communication, namely, “awareness(A)”, “enjoyment(E)”, “interest(I)”, “Opinion-formation (O)” ,and “understanding (U)”. 340 participants’s data where collected through online-based and paper-based questionnaires. Factor analysis was applied to refined the items and the preliminary results were analyzed. Furthermore, t-test and ANOVA were applied to compare the SSC results between groups of various background according to their demographic data. The results show that: 1.SSC has a good reliability. The Cronbach's alpha value of the entire questionnaire reliability is 0.95, and each factor of SSC has the reliability between 0.84-0.93. The scale also has a good result of validity. It’s a good tool for follow-up teaching or research. 2.Participants generally responded highly in SSC questionnaire with a mean score of 5.73 (total 7). However, “enjoyment” (5.35) and “opinion-formation” (5.23) were relatively lower. 3.The 12-18-year-olds responded significantly lower than other age groups in SSC. 4.Female responded lower in SSC than male significantly, except for factor A(awareness). 5.Junior high schoolers responded lowest in SSC. 6.Those with science-related major or career responded higher than those in the opposite group. 7.Various paths of communication (museum, newspaper, Television-programs, etc.) could generated different responses of the AEIOU: “awareness(A)”, “enjoyment(E)”, “interest(I)”, “Opinion-formation (O)” ,and “understanding (U)”. The result of the current study may support as a good tool for follow-up teaching, informal science education and science popularization’s activities, and brought potential benefits for futher future research in science communication.