A UTAUT2 Based Derivation of Key Factors Influencing the Customers Acceptance of Nano-Sensor Integrated Smart Devices

• Main Authors: Yeh, Han-Fei, 葉涵菲
• Other Authors: Kuo, Chin-Guo
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/3zfe4x

碩士 === 國立臺灣師範大學 === 工業教育學系 === 106 === The key factor for the world's advanced countries to gain competitive leadership in the future is nanotechnology. If you can catch up with the field of nanotechnology, it is an opportunity for the sustainable development of Taiwan's industry.Because meet the demand of components miniaturization. Only the integration of consumer electronics devices with nano-meter sensors will affect consumers' acceptance of emerging technology products. Few scholars have discussed the key elements in setting marketing strategies for consumer electronics manufacturers. Therefore, based on the introduction of the second generation of UTAUT2, this study predicts the factors influencing the consumer behavior of integrated nano-sensors in consumer electronic devices and Structural Equation Modeling deduced the correlation degree and significance of the variations of UTAUT2 to consumer acceptance. Using the work experience person who use the High-Pixel smart phone product in Taipei City as Object, demonstration of the feasibility of this research framework. Use high-pixel mobile phones in Taipei. For the work experience, the feasibility of this research structure is demonstrated. From the above empirical results, the general user is not interested in whether the high-pixel mobile phone is advanced nano-process, but the general user is interested in product entertainment and product cost. More emphasis, and expert users have a sense of the noise improvement of the advanced nanometer process to improve the dark current. Therefore, the research results for the data presented by the user and the general user can provide the basis for the strategy after discussing the relevant research direction. Keywords: High-Pixel Smart-phone,nanosensor,UTAUT2,SEM,DEMATEL