A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention

A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention

碩士 === 國立清華大學 === 體育學系所 === 106

Bibliographic Details
Main Authors:	Li, Chine-Yeh, 李建業
Other Authors:	Hsu, Chien-Ming
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/vg27c4

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