A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention

碩士 === 國立清華大學 === 體育學系所 === 106

Bibliographic Details
Main Authors:	Li, Chine-Yeh, 李建業
Other Authors:	Hsu, Chien-Ming
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/vg27c4

id	ndltd-TW-106NTHU5567013
record_format	oai_dc
spelling	ndltd-TW-106NTHU55670132019-09-19T03:30:12Z http://ndltd.ncl.edu.tw/handle/vg27c4 A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention 大型運動賽事之賽事認同、商品特色與購買意願關係研究 Li, Chine-Yeh 李建業碩士國立清華大學體育學系所 106 Hsu, Chien-Ming 許建民 2018 學位論文 ; thesis 44 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立清華大學 === 體育學系所 === 106
author2	Hsu, Chien-Ming
author_facet	Hsu, Chien-Ming Li, Chine-Yeh 李建業
author	Li, Chine-Yeh 李建業
spellingShingle	Li, Chine-Yeh 李建業 A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
author_sort	Li, Chine-Yeh
title	A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
title_short	A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
title_full	A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
title_fullStr	A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
title_full_unstemmed	A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
title_sort	study of the relationships among sport event identification, licensed merchandise attributes and purchase intention
publishDate	2018
url	http://ndltd.ncl.edu.tw/handle/vg27c4
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A study of the relationships among sport event identification, licensed merchandise attributes and purchase intention

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