| Summary: | 碩士 === 國立清華大學 === 環境與文化資源學系所 === 106 === Currently, the use of community currencies in Taiwan is promoted in the form of “Time Bank” and “Hours”, also known as the “Time dollar”. With the desire to integrate the degree of involvement and perceived risk respectively as the antecedent of the theory of planned behavior (Ajzen, 1985), this study to explore the relationships between these antecedents and the influence of "attitude"、"subjective norms" and "perceived behavioral control" on the "behavioral intentions" of community currency so as to enhance the the promotion of community currency from the perspectives of community. Data collection have been conducted a field survey from March to September, 2017. The respondents have been selcted according to the members of the county and community building centers under the platform of the national community through the website of the Ministry of Culture. After sampling from the geographical stratification (North District, Central District, Southern District, Eastern District), with 5% ~ 10% as the expected community sampling rate, there were total one to five residnets from each selected community have been adopted questionnaire.
Data have been analized by structural equations modling and demostrated that：(1) In the theory of planned behavior, "subjective norms" and "perceived behavioral control" have a high correlation with "behavioral intentions", but the path of "attitudes" toward "behavioral intentions" is not significant, showing that no precise beliefs can be used as a basis for evaluation due to the emerging concepts of community currency. (2)When the degree of involvement is used as a proactive variable in the theory of planned sexual behavior, "attitude", "subjective norms" and "perceptual behavior control" appear to structural equation models to have a higher relevant toward "behavioral intentions", but some of the indicators of absolute and value-added fit have underperformed. (3) When perceptual risk is a pre-project variable in the theory of planned behavior, it is revealed in the structural equation model that "attitude", "subjective norms" and "perceptual behavior control" are negativly related to the "behavioral intentions" of community currencies. However, some of the indicators of absolute and value-added matching have underperformed. (4) From the perspective of involvement degree and perceptual risk integration into the pre-event model of the planned behavior theory, it can be found that only the involvement level shows "attitude", "subjective norms" and "perceptual behavior control" in the structural equation model would have a high correlation with the "behavioral intentions" of community currencies. However, the path of "attitude" to "behavioral intentions" is not significant, but some of the indicators of absolute and value-added matching have underperformed.
The results of this study found that the degree of involvement as the positive factors will make the community in promoting the use of community currency. However, the perceptual risk becomes a negative factor to limit the intention toward community currency but not supported in structrucal equation modeling. It is hoped that the results of this study can provide the evidence and reference to promote the use of community currency.
|
|---|
