From the craft labor to the graphic designer? Professional formation and identity of graphic design workers in Taiwan.

• Main Authors: Cheng, Tsuei-Wen, 鄭萃文
• Other Authors: Wu, Chyuan-Yuan
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/f3z36r

碩士 === 國立清華大學 === 社會學研究所 === 106 === From the craft labor to the graphic designer is not only the transformation of the design worker's title, but the difference in working content and the connotation of profession. Design, popular for being a life style, is emphasized in the industry on account of its function of producing the signs of symbols. The phenomenon, from the craft labor to the graphic designer, reflects the importance and the role design takes in the process of industrial transformation. In Taiwan, some of the design workers, focusing on technique, become the craft labors, and are taken as low-level designers by the others. However, the designers' boundary work doesn't improve their working conditions. This study tries to figure out the relation between the craft worker and graphic design, and reveal the influence and meaning of the craft worker for the design worker, the client and the industrial environment. To deal with design profession, which is with professional ability but without profession authority, this study uses the concept of boundary work, putting the emphasis on the process of dynamic identification instead of the power approach, and indicates that from the craft worker to the designer is not a linear approach, but diverse boundary working strategies, including all good things come to those who wait, separating work and creation, filtering cases and cross-border, which shows the contradiction between the claim of respecting profession and the reality.