Innovative Design, Creating Brand Value:MOMAX as a Case Study

碩士 === 國立清華大學 === 高階經營管理深圳境外碩士在職專班 === 106 === Design is valuable. Enterprises create value through design, and design innovation can make brand new, full of vitality, can be in homogeneous competition in the same industry to maintain unique, with brand innovation marketing strategy, more can be in...

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Bibliographic Details
Main Authors: Cheng, Tung-Sang, 鄭冬生
Other Authors: Chiu, Hung-Chang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/f8urf8