| Summary: | 碩士 === 國立清華大學 === 人力資源與數位學習科技研究所 === 106 === Employer brand is an important factor that affects whether employees continue to stay in the company or whether potential job seekers identify themselves with the company. However, compared with the foreign journals, the quality and quantity of domestic studies are still insufficient. Especially few studies investigated the relationships among the employer branding, intention to stay, knowledge sharing, perceived stakeholder importance, employee well-being in the semiconductor and optoelectronic industry. In view of this, this study is aimed at the semiconductor and optoelectronic industry practitioners to investigate the relationship between the employer brand, the intention to stay and knowledge sharing and discusses the perceived stakeholder importance and the employee well-being. This study results can be a good reference to high-tech industry human resources management.
A total of 500 questionnaires were distributed and 429 questionnaires were collected, indicating overall valid response rate is 85.8%. The valid sample verified the relationship between the above-mentioned variables. The results showed: (1) Employer brand positively has a positive impact on the intention to stay. (2) Employer brand has a positive impact on knowledge sharing. (3) The intention to stay has a positive impact on knowledge sharing. (4) The intention to stay mediates the relationship between employer brand and knowledge sharing. (5) The perceived stakeholder importance moderates the relationship between employer brand and intention to stay. (6) Employee well-being moderates the relationship between the intention to stay and knowledge sharing. Based on the analytical results, this study further explores the managerial implication, research limitations, and future research suggestion.
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