Shadow of the Sun: Visitor Hassles is Omnipresent

• Main Authors: LIU, JEN-LIANG, 留任良
• Other Authors: WANG, CHIH-HUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/vbhf3r

碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 106 === The purpose of the study is to explore and examine the relationship between destination attractiveness and satisfaction and to examine the moderating effect of visitor hassles. A total of 417 valid questionaires were collected through face-to-face survey from visitors at the Badouzi Fishing Port and were finally achieved with valid response rate of 92.7%. The results of this study indicate that (1) destination attractiveness has a positive and significant effect on the satisfaction; (2) visitor hassles has a negative and significant effect on the satisfaction; (3) and the moderating effect of visitor hassles on the relationship between destination attractiveness and satisfaction is insignificant. Based on the aforementioned results, some practical implications are proposed, and the directions for future researches are also discussed in this study.