Examining the Relationships among Brand Image and Experiential Value and Loyalty-A Case Study from the Starbucks
碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 106 === The main purposes of this study are to find out the relationships among brand image, experiential value and loyalty. A total of 486 valid questionnaires were collected from consumers of Starbucks by using the structural questionnaires. The data were an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ez788b |