A Study of Brand Personality and Customer Relationship for Apparel Brand：The Integration of Online and Offline Perspective
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 106 === The integration of online and offline perspective becomes an important approach for the successful companies in the market. The establishment of physical and virtual stores also shed light on the importance of integration of online and offline a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6hbsf3 |