Research of Experiential Marketing, Manufacturing Servitization and Customer Value in Tourism Factories: A Case Study of Ribbon King Museum
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 106 === With the transformation of economic structure, the traditional industries have gradually developed to so-called experientail economy in Taiwan. The process of industrial transformation and innovation include serving of manufacturing firms. Combi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ng4zud |