The Influence Which The Experiential Marketing and Its Experiential Value of Sports-themed Restaurants Have on Customer Satisfaction - A Case Study of the Taichung Intercontinental Baseball Stadium Culture Creative Cluster
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 106 === In recent years, the economic value has been on its way to the phase of Experience Economy. Due to this style transform of the market, marketing personnel have changed their focuses of the product or service marketing to be customer-centered, thus to mak...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gacz69 |