The Study of Taiwan hydrogen water’s repurchase intention – an evidence from TIAN DE hydrogen water in Taiwan

• Main Authors: ZHANG, ZHI-HUA, 張之華
• Other Authors: LEE, WEN-RUEY
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/z9bqfz

碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 106 === This study focuses on the customer’s repurchase intention in Taiwan hydrogen water. There are not really completed information of hydrogen water in Taiwan, so taking the manufacturer of hydrogen water in Taiwan as a case. Also, taking those who bought the product as the participants of this study. Moreover, the study combine cognitive performance, perceived justice, satisfaction and repurchase intention that seldom be researched before. Cognitive performance and perceived justice is the factor that effect satisfaction and repurchase intention in this study. The study shows that cognitive performance and perceived justice of Customer who bought hydrogen water product effect satisfaction and repurchase intention positively. And the different participants’ background also influence the test result. The study offer sales advice of the product and hope it’s helpful for development of hydrogen water in Taiwan throughout the study and the test result.