| Summary: | 碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 106 === In recent years, because of the rise of electronic commerce, the prevalence of online shopping, and the changing of residence pattern and lifestyle, the logistics has shifted from postal delivery. Nowadays, people tend to choose the intelligent pick-up which has high-performance and low cost. It can not only significantly reduce the cost of logistics manpower and delivery, but also provide users with more convenient and better service. This research explores consumers’ behavior intention of using iPickup for self-help pick-up service according to the technology acceptance model (TAM) proposed by David (1989).
The research is based on technology acceptance model (TAM), exploring the relationship between perceived ease of use, perceived usefulness and behavioral intention to use. The research uses the Internet questionnaire and random sampling. There are 301 effective questionnaires in total. We conduct the analysis with Structural Equation Modeling. The findings suggest -that: 1. Perceived ease of use has a positive influence on perceived usefulness. 2. Perceived ease of use has a positive influence on behavior intention.3. Perceived usefulness has a positive influence on behavior intention. The findings also offer some relevant suggestions according to the results of the study for later researchers and related enterprises’ reference.
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