Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Green enegy including saving and reduce energy is an important issue around the world. Nowdays, how to reduce carbon pollution of the vehicles is more and more important. Mini electric vehicle is one of the methods and has advantages on reducing battery usage,...

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Main Authors: Mei-Tze Wu, 吳玫姿
Other Authors: An-Shou Cheng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3635ck
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spelling ndltd-TW-106NSYS56910172019-10-31T05:22:28Z http://ndltd.ncl.edu.tw/handle/3635ck Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan 影響台灣民眾購買微型電動車之因素探討 Mei-Tze Wu 吳玫姿 碩士 國立中山大學 行銷傳播管理研究所 106 Green enegy including saving and reduce energy is an important issue around the world. Nowdays, how to reduce carbon pollution of the vehicles is more and more important. Mini electric vehicle is one of the methods and has advantages on reducing battery usage, lower energy. Most of researches focus on how to make mini electric vehicles, inceeasing battery efficientiency. Few researches of purphasing intention study. In view of this, this study attempts to discuss the intention of consumer purchaseing of micro-electric vehicles when micro-electric vehicles are not yet popular. The relevant factors hope to provide empirical data for the commercialization of future products. From a consumer-oriented perspective points combined future scenario as reference for the government policy and micro-electric vehicle industry related companies for marketing and promotion This study will use the project behavior theory (TPB) put forward by Ajzen (1985, 1989) as the basic framework, and the environmental responsibility in the value-belief-norm theory to discuss the people attitudes and subjective norms for mini electric vehicles including perceived behavioral control, environmental responsibility impact on purchase intention. Regarding factors affecting the purchase intention of mini electric vehicles, the product knowledge and the impact of electric vehicle infrastructure on attitudes are also discussed. This study adopts the convenience sampling method and surveys 369 interviewees online. The result is that attitudes, subjective norms, and environmental responsibility have a positive influence on behavioral intentions, of which attitudes have the greatest influence, and knowledge and infrastructure It also has a positive effect on behavioral attitudes. An-Shou Cheng 鄭安授 2018 學位論文 ; thesis 91 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Green enegy including saving and reduce energy is an important issue around the world. Nowdays, how to reduce carbon pollution of the vehicles is more and more important. Mini electric vehicle is one of the methods and has advantages on reducing battery usage, lower energy. Most of researches focus on how to make mini electric vehicles, inceeasing battery efficientiency. Few researches of purphasing intention study. In view of this, this study attempts to discuss the intention of consumer purchaseing of micro-electric vehicles when micro-electric vehicles are not yet popular. The relevant factors hope to provide empirical data for the commercialization of future products. From a consumer-oriented perspective points combined future scenario as reference for the government policy and micro-electric vehicle industry related companies for marketing and promotion This study will use the project behavior theory (TPB) put forward by Ajzen (1985, 1989) as the basic framework, and the environmental responsibility in the value-belief-norm theory to discuss the people attitudes and subjective norms for mini electric vehicles including perceived behavioral control, environmental responsibility impact on purchase intention. Regarding factors affecting the purchase intention of mini electric vehicles, the product knowledge and the impact of electric vehicle infrastructure on attitudes are also discussed. This study adopts the convenience sampling method and surveys 369 interviewees online. The result is that attitudes, subjective norms, and environmental responsibility have a positive influence on behavioral intentions, of which attitudes have the greatest influence, and knowledge and infrastructure It also has a positive effect on behavioral attitudes.
author2 An-Shou Cheng
author_facet An-Shou Cheng
Mei-Tze Wu
吳玫姿
author Mei-Tze Wu
吳玫姿
spellingShingle Mei-Tze Wu
吳玫姿
Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
author_sort Mei-Tze Wu
title Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
title_short Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
title_full Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
title_fullStr Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
title_full_unstemmed Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
title_sort factors influencing miniature electric vehicles’ attitudes and purchase intention in taiwan
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/3635ck
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