A Study of the Adoption of Social Marketing by “Teach for Taiwan” based on the Theory of Planned Behavior
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Marketing master Philip Kotler brought forward the concept of "social marketing" in 1969. The ultimate goal of social marketing is to change people’s behavior via marketing methods, which in turn leads to positive changes in society. However, people...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6e75nn |