| Summary: | 碩士 === 國立中山大學 === 公共事務管理研究所 === 106 === In recent years, with the rapid development of information technology, people''s daily consumption and Internet connection is also getting closer, due to the gradual development of e-commerce, people''s shopping behavior is no longer subject to space and time constraints , Adding more convenience and selectivity. But compared to the traditional payment methods, e-commerce payments, still make consumers lack of "security" and "trust." As a result, the emergence of third-party payment services provides buyers and sellers with a just and third-party role in an attempt to create a win-win situation for both parties.
In recent years, due to the prevalence of Taobao and Alipay in Taiwan, so that people gradually third-party payment services to understand the consumption patterns, this study aims to explore this consumption model for Taiwan''s customers, what factors can enhance its use Will, due to financial conditions and environmental background, the impact of the past to explore the factors may no longer apply. Therefore, this study summarizes four possible elements to explore whether it has an impact on the use of electronic payment services to customers.
Based on the theory of judgment and decision-making theory, this study explores the conditions of the situation (such as regulatory norms, financial environment), fact and value judgments (such as experience, personal preference) and consumer use of electronic payment Platform to operate the causal relationship between e-commerce behavior, through the impact of consumers to use online shopping and electronic payment factors, to economic, social, policy and management of the four goals to understand the impact of consumer "e-commerce with electronic payment" Results and utility, and then to study the integration of the cost of research.
As the Chinese mainland in a very short period of time will be vigorous development of a perfect electronic payment model and system, this situation is more exciting to our young people face the electronic payment in this area. The development of China''s mainland is not only a single electronic payment, in recent years in all aspects of development than China''s speed is more rapid. And electronic payment has been able to develop faster than the other, in addition to the frequency of life often used, but also in its convenience in daily life, so that people feel very obvious, and because of electronic payment of this issue There is no political and economic conflict and obstacles, so in addition to personal privacy and security concerns of the subject to be discussed, the electronic payment in the future development, is undoubtedly very concerned about and great potential.
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