Business Strategy for Growth in Electronic Commerce.A 21st Century Perspective.

• Main Authors: Matthew Jon Dobesh, 佟畢斯
• Other Authors: Francois Bouchetoux
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/8632v6

碩士 === 國立中山大學 === 人力資源管理全英語碩士學位學程 === 106 === Abstract This paper focuses on the past, current, and future business operations of RTM Enterprises LLC. The company is registered in the United States and currently has three members (co-founders) including myself, There is no staff or payroll at present. The company is managed from Kaohsiung Taiwan. A small startup electronic commerce (e-commerce) business model, in the form of a drop shipping website is currently in operation. This paper begins with an introduction and company profile in an attempt to clarify current business operations. The research objective relating to creating a strategic business plan follows. Based on the research objective, three research questions have been chosen to explain how the company will will meet financial goals and why the current business model of electronic commerce has been selected. Following the research questions is a brief financial analysis, including a four month history and three year projection. The aim of the financial section is to address how the company will increase sales and earnings, in order to switch to wholesale purchasing of goods sold. Wholesale purchasing is of vital importance as to reduce the cost of goods sold (COGS) and increase net income. The financial analysis is followed by a literature review which will examine seminole authors and texts in regards to business strategy. The literature review will form the basis of the company’s business strategy, An in depth market analysis of the company’s strengths, weaknesses, opportunities and threats (SWOT) will be then be provided. The aim of the market analysis is to guide the company in its efforts of accelerating through the initial growth phase and into wholesale purchase and distribution of products. The paper will conclude by providing justification for the selection of e-commerce as a viable business model.