The adoption of EcoCash by formal and informal entrepreneurs in Zimbabwe
碩士 === 國立中山大學 === 人力資源管理全英語碩士學位學程 === 106 === This research sought to investigate the adoption of mobile money, specifically EcoCash in Zimbabwe by formal and informal entrepreneurs. It looked at the application of the institutional theory in base of the pyramid markets (BOP) (Prahalad, 2006). Di Ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aszf7j |