Investigating Purchase Intention of European Luxury Cosmetics in Eastern China. A Theory of Planned Behavior Prospective
碩士 === 國立中山大學 === 人力資源管理全英語碩士學位學程 === 106 === The Chinese market, once read as inaccessible for companies of the western world, is now modernising its traditional characteristics and targeting a new kind of consumer, keen on international luxury fashion goods (Park et al., 2008). A new thirst for a...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/px5w42 |