A Study on Marketing Models and Strategies in the Industry of Wearable Device and Human Health: a Case of Company W

• Main Authors: Yen-Da Huang, 黃彥達
• Other Authors: Chi-Cheng Wu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/vd62m7

碩士 === 國立中山大學 === 高階經營碩士班 === 106 === The development of the wearable devices has been discussed in the technology industry in this decade. However, wearable devices had suffered some functional problems and had limitation in significant breakthrough and development. The wearable devices have been improved in order to offer qualified services to market customers. The development of innovative technologies assists companies in overcome the limitation of product design and regulations. In turn, companies have created more innovative products to satisfy the customers’ needs. Now, wearable devices are service-oriented and report individuals’ health status and health data. Many companies learn the lesson of Apple iPhone in order to get more profits; however, Apple business model can not generalize to every company. The business case of the study does not adopt the Apple business strategies for those consumers who are digital device users. Instead, the business in the research adopts a multi-level marketing model to promote its products and expand the amount of its potential customers. The study would emphasize on the advantages and disadvantages of using this multi-level marketing model for consumers, the way of the company''s marketing choices, and major business development issues.