Research on International Business Strategies of Reproductive Medical Center- A Study of Mainland China

• Main Authors: Kuan-Hao Tsui, 崔冠濠
• Other Authors: Cher-Hung Tseng
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/t2b7c7

碩士 === 國立中山大學 === 高階經營碩士班 === 106 === Our reproductive center has laid a solid foundation in Kaohsiung Veteran General Hospital. Our team continuously advance in the recent years to establish a omnibearing international reproductive center. Therefore, the study aims to investigate the key elements of international reproductive center, analyze the critical successful factors and propose suggestions for operation strategies. First, we exam the current conditions of our reproductive center and review the related articles. Then, we use questionnaire to conduct cases investigation in Taiwan and in Mainland China. We design two different versions of questionnaire which is suitable for the public in Taiwan and in Mainland China respectively. By collecting and analyzing the data from the questionnaire, we establish the key success hierarchy structure of international reproductive center and identify the priority weighting of each element. Through the results of the study, we can know not only the key elements of international reproductive center (including following six domains：environmental facilities&equipments, service quality, patient’s safety, medical quality, the way to get information and others) and their priority, but also the way to get information about reproduction and the consideration for reproductive center selection from the public. Based on these, we can find out the critical successful factors of operating international reproductive center to boost operating performance and overall quality and reach the goal of sustainable operation.