| Summary: | 碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 106 === Tourism industry has been showing stable growth in Mongolia, which resulted booming increase in hotels, B&B, tourist agencies and business entities every year. But since the development of hotel industry is quite recent, related research and study of Mongolia is quite rare. Especially the B&B service industry, where it become trendy when people with extra room or apartment just decides to rent it out through online platform without any prior knowledge, industry which booming and failing at same speed. The study tried to help both academics and hosts to understand the current situation of the B&B industry and tried to suggest some possible strategies.
The study tried to establish the main factors that affect B&B services’ success and future development. And studied the viability of B&B project with a help of SWOT and Porter’s five force model. Research collected 5 hosts response for the interview collection. The interviews were audio-recorded and later transcribed into written scripts and then translated into English. Then the collected data’s were filled the SWOT and Porter analysis’s categories. We established hierarchy structure with five core criteria with 12 main indicators that is most important and relates to the B&B performance. Using this information, research come up with strategic planning suggestions and conclusions.
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