An empirical analysis on determinants of demand for best sellers: “Books” online book store
碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === The study empirically investigates the factors, including book-specific characteristics and book information on user interface, affecting demand for best-selling books, and the determinants of book price. By using random sampling approach, 1831 books were sele...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c4j9u9 |