A Study on the Relationships among the Wild Campers\' Leisure Motivation, Leisure Involvement, Leisure Benefits and Behavioral Intentions

• Main Authors: YANG, YA-YEN, 楊雅燕
• Other Authors: Shang, Min-Ma
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/2jv575

碩士 === 國立屏東科技大學 === 休閒運動健康系所 === 106 === This study was aims at testing the structural model of wild campers’ leisure motivation, leisure involvement, leisure benefits and behavioral intentions. A questionnaire survey combined with purposive sampling method was conducted among the participants in the 22nd National Xixian Canyoning and Camping Jamboree from September 23 to 24, 2017, and the valid samples of questionnaires reached 220 in total. According to the results of the analyses via AMOS 6.0, the findings are summarized as follows: wild campers’ leisure motivation had significant and direct influence on leisure benefits and indirect influence on behavioral intentions; leisure involvement had significant and direct influence on leisure benefits and indirect influence on behavioral intentions; leisure benefits had significant and direct influence on behavioral intentions. The related industries are suggested to introduce suite of camping gear for entry-level campers and promote responsible tourism behavior in order that goals for sustainable development can be achieved.