Summary: | 碩士 === 國立屏東大學 === 社會發展學系碩士班 === 106 === In this fast-changing world, there are so many social problems such as low fertility, population aging, and economy recession. The governments are not work, non-profit organizations are facing who sustainable problems. This study aims to investigate the possibility of the social enterprise Jumps-love kitchen which is founded by Jumps-love Assoviation. This paper is an action research. To understand the social enterprise established by myself, this paper aims to fix the current management problems. The following four objectives are derived from the problem background and studying motivations:
1. Explore the value proposition of the Jumps-love kitchen.
2. Explore the managint strategies of the Jumps-love kitchen.
3. Explore the human resources of the Jumps-love kitchen.
4. Explore the enterpriser personality of the Jumps-love kitchen.
There are 9 research subjects in this study. They are the men bers at the Jumps-love Kitchen, including owners, cooks, cooking assistants, social worker,
1. The outer environment of social enterprise in Pingtung County
This study shows that the condition in Pingtung County is as bad as other Taiwan counties, even worse, which stems from the lack of laws, lack of county resources, and people’s limited knowledge of social enterprise.
2.The management model of Jumps-love kitchen
(1) Value proposition
i. Social mission are not inscribed.
After finding the importance of value, we have set it into our annual improvement.
ii. The sustainable development of social results
We should carry out our plan by timeline in order that people can know more about the mission and duty of Jumps-love kitchen.
iii. The satisfaction of stakeholders
After understanding the importance of stakeholders’ balance, we should invent a more perfect operating plan.
(2)managing strategy
i. Enhancement of administering
We should take more administering lessons to make our enterprise better.
ii. Lack of public relations and marketing human resources
There is no professional public affairs and marketing employees to connect resources to Jumps-love kitchen and promote us.
iii. Transparent administering
Jumps-love kitchen is a transparent organization, but we do not have professional financial and accounting employees.
iv. Amplify the advantage in public good market segmentatoin
Jumps-love kitchen should be cutting-edge of innovation to gain more territory in public good market.
(3)Human resources
i. Human recruitment
Jumps-love kitchen should change the interviewing way and stop hire employees without a second thought.
ii. Salary treatment
The salary of the grassroots employees is equal to or slightly higher than that of the average company. When the profit rises, the employees should be given reasonable feedback.
iii. Educational training
Being pro-active should be a criterion in the annual assessment in case low quality of educational training.
(4)Enterpriser personality
i. Enhance administering knowledge
Learning should be a part of working, and knowledge and practice should be combined.
ii. Lack of the patience of innovating in the long run
Social enterprisers have to encourage workers to view innovating as a new and interesting challenge, and push all workers to innovate.
iii. Everyone can adminster
Social enterprisers should promote life-long learning, promote adminstering ability, and fully authorize.
This paper concludes with advices to social enterprise environment in Pingtung County, the manygement model strategy of Jumps-love kitchen and future studis.
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