Turn the Beauty of the Ancient Monument of the Old Iron Bridge on the Left Bank

• Main Authors: CHEN, YI-AN, 陳怡安
• Other Authors: WU, GEN-MING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/53nut6

碩士 === 國立屏東大學 === 社會發展學系碩士班 === 106 === The "Old Tieqiao Historic Site of Kaoping River " has a history of ancient times. Here to retain the simplicity of the Japanese occupation era, old railway has a rich history of nostalgic culture and atmosphere, in order to reactivate precious old assets, railroads are of some importance in the development of any city, railway cultural assets reuse strategy, not only means that the railway has entered a new area of history and culture, at the same time, Taiwan's railway cultural assets are also going to another stage of re-use of historic sites. The purpose of this study is to re-use historic sites, by re-maintenance, repair, activation, the ancient monuments original history, for adaptive reuse space, create a unique cultural style, at the same time can also reflect the architectural style and vocabulary. To "tourism development" as a marketing slogan, with local characteristics, by means of literature research and qualitative research methods of interviewing, view the advantages and disadvantages of internal and external environment, opportunities and threats. SWOT analysis and local marketing 5Ps portfolio strategy, identify the vision, market positioning, the crux of the problem with the appropriate marketing strategy program. The findings, for future researchers for reference. The conclusions are as follows: First. Creative reuse thinking mode, make good use of its own unique space qualities, spread the spirit of the field vision. Second. Local resources integration and series, reuse space multiple thinking, consensus. Third. Specific local marketing strategy, establish the overall image of the Kaoping River Left bank old bridge. Fourth. The professional overall planning and management, create a better operating mechanism.