| Summary: | 碩士 === 南開科技大學 === 福祉科技與服務管理所 === 106 === Taiwan has already entered into an Aged Society, most of the elderly still hope to act independently. In order to solve the problems of hanging out by the elderly, the operators have invented a product which is suit-able for the elder people and the people with disabilities-the electric scooters. With the assistance of electric scooters, the movement ability of the elderly can be improved. Besides, they can still make connections with the society and promote their quality of live. The industries of electric scooters have great competitions nowadays in order to under-stand the demand of the elderly and middle-aged people. The research aims to discuss the decisive factors of choosing an electric scooter by middle-aged people. Taking the advantage of AHP document analysis and Brainstorming, the critical image perceptions that how middle-aged people choose the electric scooters can be developed and other critical factors can be understood. The reserch has reached some conclusions and suggestions as guideline for the electric scooter industry.
The thesis took people who aged above 45as main objects of reserch, and got 100questionaires back. We analyzed these questionnaires through the Expert Choice Software. The results showcased that mid-dle-aged people choose electric scooters over different factors. The quality of products ranked first as 0.40, followed by the price ranked second as 0.33 and their service ranked third as 0.27. Among the three major considerations, we can conclude that the primary consideration of the choice of electric scooters if the products. On the second level, the factors of producta are battery duration 0.27, controllability 0.23, the time of recharging batteries 0.22, comfortableness 0.14, brand 0.06, ex-ternal design 0.05 and color 0.03. On the second level, the factors of service are After-sales service 0.39, branch office 0.33 and price of bat-teries 0.28. Choosing the 13indicators of the whole level which the el-derly choose the electric scooters as the research objects, we analyzed the top 5 factors: the price of repair 0.125, the price of products 0.112, the battery duration 0.108, the after-sales service 0.105 and the price of batteries 0.093. The consequences above showcased that middle-aged people emphasized on the price of repair, the price of products, the af-ter-sales service and the battery duration while choosing an electric scooter. Based on the research, we suggested that the industry should reduce the price of products and repair, promote the technology of cell and increase the battery duration as the primary mission.
Keywords: Electric scooter, AHP, Evaluation factors
|
|---|
