| Summary: | 碩士 === 國立高雄師範大學 === 表演藝術碩士學位學程 === 106 === Over the years, the performing arts industry in Taiwan has flourished greatly. Many well-organized groups, each having its goals and directions, have been established. Performing arts is regarded as one of the important fields that drive the development of cultural and creative industry in Taiwan. Today, performing arts groups in Taiwan are gradually faced with barriers in the aspects of presentation space, organization, audience, and fund. It is thus necessary to investigate the positioning, organizational management, theatrical works, and other factors of each performing arts group and then find solutions to their future development. The results can help performing arts groups determine their development direction and develop innovative management strategies.
Through an analysis of the establishment background, organizational structure, human resources management, financial management, management method, marketing, and other operational issues of performing arts groups, including “Cloud Gate Theatre”, “Taipei Folk Dance Theatre”, and the “Formosa Indigenous Dance and Song Troupe”, this study attempts to examine the current statuses of “Tjimur Dance Theatre” and provide suggestions regarding to its operational problems. In addition to a review of related literature, current statuses, and records, this study also conducts an SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of Tjimur Dance Theatre, in hope of providing a different perspective of thinking and the most fitted management model to the management team of this theatre (Hsin, Mei-Chen, 2004).
Conclusions and suggestions are presented at the end of this study. It is hoped that the analysis results obtained in this study can influence and benefit the management of performing arts groups.
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