The research of multifunction inkjet printers adoption and usage patterns

• Main Authors: TSAI, JUI-FENG, 蔡瑞峰
• Other Authors: 譚大純
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/67a84t

碩士 === 國立高雄師範大學 === 事業經營學系 === 106 === Abstract The theoretical application of Davis (1986) develops the Technology Acceptance Model (TAM) based on rational behavioral theory, predicts and interprets the extent to which specific IT products are accepted by the public, and draws up consumer acceptance information accordingly. The strategy of technology products, and the SPSS software to analyze the questionnaires collected, to study the consumer's intention to use the inkjet machine and the various aspects of the correlation. The results of this study found (i) The higher the performance expectation of the operator using the transaction product, the greater the influence on the intention of use. (ii) The higher the cost of the operator's use of the product, the greater the impact on the intention of use. (iii) The higher the subjective norm of the operator using the transaction product, the greater the influence on the intention of use. (iv) There are no significant differences in the performance expectations, cost expectations, and subjective norms of demographic variables. (v) The age of the demographic variables is 40 years old or above. The occupational service industry has a significant positive difference in the intention to use. The gender and income have no significant positive impact on the intention to use.