A study on Operation of Fourth Generation MobileCommunications

• Main Authors: Chao,Chung-Yu, 趙中玉
• Other Authors: Lee,Ching-Chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/dyk2dd

碩士 === 國立高雄第一科技大學 === 資訊管理系碩士專班 === 106 === With innovation in mobile communications technology developing at a rapid pace, the mobile phone has become essential device for people today. How telecom operators use fourth generation mobile communication technologies to increase company revenues become a very important issue. This paper is a case study looking at the three major telecom companies in Taiwan: Chunghwa Telecom, Taiwan Mobile Co, and Far Eastone Telecommunications. We analyzed and compared the assigned frequency bands, cell phone service plans, and service contents respectively. Based on data published by the Taiwan National Communications Commission (NCC) from the fourth quarter of 2015 to the fourth quarter of 2016, including the number of mobile users, the revenue structure of mobile communication services, the average revenue per user (ARPU), and the usage analysis of mobile communication services, this paper demonstrates the fourth generation mobile communication operations of three case companies and the overall growth of fourth generation mobile communications in Taiwan. After research and analysis, the conclusions are summarized as follows: 1.As consequence of competition, telecom operators cannot rely only on the subscription fees and should explore new income sources to increase revenue. 2.The “unlimited plan” causes heavy loads on the network. The telecom operators should boost investment on network infrastructures to enhance the quality of communications. 3.In value-added services, the telecom operators should cooperate with adjacent industries to continuously improve services and quality so as to enhance the user experiences. 4.The market has been flooded with various types of cell phone service plans to attract customers. These telecom operators continue to provide the cell phone subsidies and get the cell phone manufacturers to keep introducing new models. Consumers can take advantage of this dynamic market to pick the plan which fits their requirements most closely.