Exploring the Influences of Environmental Knowledge and Motivation on Recycling Behavior : Evidence from East Asia
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 106 === This study investigated the determinants of recycling behavior among female in East Asia from the perspective of the Theory of Reasoned Behavior (TPB), with samples from 1150 in China, 154 in Hong Kong, 476 in Taiwan and 160 in Japan. Data was anal...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3y738a |
| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 106 === This study investigated the determinants of recycling behavior among female in East Asia from the perspective of the Theory of Reasoned Behavior (TPB), with samples from 1150 in China, 154 in Hong Kong, 476 in Taiwan and 160 in Japan. Data was analyzed using SmartPLS 2.0. The findings indicate that this study verify environmental knowledge and intrinsic motivation are important additional factors which influence attitude toward recycling in TRA no matter in which country. And attitude and subjective norm have the significant impacts on recycling intention. This study also incorporated the social media usage to explore the moderating effect between environmental knowledge and intrinsic motivation and between environmental knowledge and attitude toward recycling. The result shows that the environmental knowledge obtained through social media can positively strengthen the intrinsic motivation and attitude toward recycling. At last, we offering the further recommendations for future research.
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