The Influences of Environmental Concern and Environmental Knowledge on Pro-Environmental Behavior in East Asia：The Moderation Effect of Social Media Use

• Main Authors: YANG, SIOU-MEI, 楊秀梅
• Other Authors: CHIEN, SHIH-YI
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/znak98

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 106 === This research explores the relationship among environmental concern, environmental knowledge, environmental involvement and behavior in the environmental setting from a pro-environmental. A total of 1940 (China, N=1150; Japan, N=160; Taiwan, N= 476; Hong Kong, N=154) usable questionnaires were obtained from the female who are major people at the pro-environmental behavior. Data analysis was conducted using confirmatory factor analysis and structural equation modeling via PLS 2.0 and SPSS20. This study explores the influence of the relationship between environmental concern and environmental knowledge on environmental involvement on each country. Based on the theory of planned behavior (TPB), this article adds the moderation effect of social media use to discuss the influence of environmental concern and environmental knowledge on environmental involvement in different countries. The results show that environmental concern and environmental knowledge influence environmental involvement in different countries' environment with the moderation effect of social media use.