The Influence of the Credibility on the Advertising Persuasion Effectiveness : The Parasocial Interaction as a Mediator
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 106 === The habits is change in consumer viewing video bring the popularity of YouTube and the upsurge of video creation on YouTube. These creators are called YouTuber. They created a variety of videos. YouTuber has been a new marketing partner for various man...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/emv4mq |