The Impact of E-WOM Quality on Brand Trust and Purchase Intention – The Moderating Role of Perceived Risk
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 106 === Thanks to today's rapidly evolving science and technology, the Internet has gradually become a sound business environment. More and more consumers tend to use the Internet to go shopping. Compared to traditional channels, online shopping is more div...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52whwq |