A Study of Influence of Spokespersons and Brand Awareness on Purchase Intention : Product Knowledge and Involvement as Moderating Variables
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 106 === The purpose of study on one hand is to discuss the effects of the reliance of spokesperson and the popularity of brand to the consumer’s willingness of purchase, and to explore how the willingness of purchase would be moderated by the knowledge of produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u3pf8q |