A Study of Sports Spectators' Involvement, Participation Motivation, Competition Experience Value, the Image of City and Tourism Benefit--A Case Study of Professional Baseball Game
碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 106 === The study is trying to understand sports spectators’ involvement, participation motivation, competition experience value, the image of city and tourism benefit--a case study of professional baseball game. The research uses the sample survey through online...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g4266k |
| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 106 === The study is trying to understand sports spectators’ involvement, participation motivation, competition experience value, the image of city and tourism benefit--a case study of professional baseball game. The research uses the sample survey through online and paper questionnaire.Sports Spectators come to the site to experience the matches. International matches can attract fans and create huge business opportunities in the short term. Professional sports operations require long-term attention and support from the fans. The combination of professional sports teams and the city has become a local feature. It can attract fans to enter the stadium and promote city tours.
According to survey statistics, Structural equation modeling (SEM) validation study shows that the relationship in the hypothesis. The results of this study are as following: The degree of involvement with the participation motivation are significantly. Participation motivation is partially related to the value of the competition experience. The value of the competition experience is partially related to the image of the city. The image of the city is partially related to tourism benefit. According to the result, we make some suggestions to team operators and local government as a reference.
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