A Study of the Influence of Positive and Negative Internet Word of Mouth on the Reservation Behavior: A Case Study of Booking Websites
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === The purpose of this study is to explore the relationships among review quality, perceive usefulness, credibility of positive and ngative e-WOM, Willingness to stay and Post-accommodation behavior. In this study, data of Reservation website consumers are c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34zpj7 |