A Study on The Relationships Among Electronic Word of Mouth, Involvement, Perceived Risk and Purchase Intention of Online Shopping
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === With the rapid expansion of the Internet, people nowadays obtain more business opportunities which encourages the growth of e-commerce industry. The increasing development of online shopping platforms has led to the rise of online stores and online servic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/as52e4 |