| Summary: | 碩士 === 南華大學 === 創意產品設計學系 === 106 === The purpose of this study was to investigate the relationship with purchase intention research of furniture drawer handle selection. In order to achieve the goal of the study, it used a questionnaire as a research tool. The survey queried gender, age, education, occupation, with average monthly income as the independent variable, and it used the drawer pulls styles and materials as the dependent variable. The target group included the people who are living in Kaohsiung, Taiwan. There were 150 questionnaires were returned (75%).
The average consumer preference for recessed handles is 3.48 which means a recessed handle is the most popular drawer pull styles. There were significant differences in the preference between age and knob pulls (F=3.471), age and drop handle (F=3.108). There were significant differences in the preference between education and recessed handles (F=2.635), education and drawer pulls (F=7.814). There were significant differences in the preference between occupations and recessed handles (F=4.086), occupations and drop handles (F=2.436). There were significant differences in the preference between average monthly income and recessed handles (F=2.887), average monthly income and arch pulls (F=2.874).
The average consumer preference for wood handles is 3.63 which means wood handles are the most popular drawer pull material. There was significant difference in the preference between gender and metal drawer pulls (F=4.062). There were significant differences in the preference between age and wood recessed handles (F=2.410), age and metal drawer pulls (F=2.293). There were significant differences in the preference between education and metal drawer pulls (F=2.465), education and plastic drawer pulls (F=4.396). There were significant differences in the preference between occupations and metal recessed handles (F=2.982), occupations and plastic recessed handles (F=2.748). There were significant differences in the preference between average monthly income and wood drawer pulls (F=2.800).
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