| Summary: | 碩士 === 國防大學 === 資訊管理學系 === 106 === As the coming trend of Bank 3.0, leading the world put more emphasize on rising financial technology innovation. The trend not only changes the consumer consumption patterns with the development of financial technology, but also changes the online consumption platform and the online payment technology. The mobile payment model plays an important and critical role in electronic virtual market. In recent years, the changes effect the consumers consumption habits and their consideration factors. Furthermore, they also change the consumers online and physical payment style and their consumption life type.
Thus, the research in order to realize the situation of the development of the innovation mobile payment in financial service. Hence, we analyze and discuss the consumption behavior by the technology acceptance model to analyze the consumers online consumption behavior. The results can be the strategy to the service managers to create more mobile payment innovation service.
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