| Summary: | 碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 106 === In the society, lifestyle changes and convenience are also changing. From home to food, from food and clothing to appetite, this is the origin of the food service industry. How the catering industry grows is the motivation of this study.
This research is based on how the resources of the group itself enable entrepreneurs to help entrepreneurs to create a successful new business.
WOWPRIME Group, a chain catering leader in Taiwan, has established a diversified cultural entrepreneurship platform with opportunity identification, resource utilization and resource accumulation, and has reached a cycle of career creation.
The growth of the catering industry has made the catering industry the largest economic scale. The entrepreneurial cause of catering is what every entrepreneur thinks. What is done by entrepreneurs is thinking. Wang Pin Group has chosen a career to create a business. The use of the resources of the successful brand to integrate a multi-brand multi-storey food group, the market's highly competitive and innovative brand allows the group itself to have a high degree of competitive advantage. In different entrepreneurial processes, there are different internal and external factors, which guide the gradual progress of entrepreneurial activities and achieve the purpose of growth.
Since the establishment of WOWPRIME in the 25th year, the number of stores from the first store to the 2018 brand has reached 20 domestic and foreign brands. The total number of stores has exceeded 400 stores. The annual revenue of 16 billion yuan has also been established. Business management growth, market competition and profitability will all be a big test for enterprises.
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