Customer Valuation in Database Marketing –An Empirical Study of Automobile Repair Industry

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 106 === The sale of imported cars and domestic cars has structurally changed after accessing WTO. For enterprises mainly selling domestic cars, car maintenance has become the main profit-making source instead of selling new cars when faced with the decline of s...

Full description

Bibliographic Details
Main Authors: Ku-Jhu Tsao, 曹古馵
Other Authors: Chih-Peng Chu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/b8a6jc

Similar Items