Customer Valuation in Database Marketing –An Empirical Study of Automobile Repair Industry
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 106 === The sale of imported cars and domestic cars has structurally changed after accessing WTO. For enterprises mainly selling domestic cars, car maintenance has become the main profit-making source instead of selling new cars when faced with the decline of s...
Main Authors: | Ku-Jhu Tsao, 曹古馵 |
---|---|
Other Authors: | Chih-Peng Chu |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/b8a6jc |
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